It's hard these days to escape the codes that are thrown at us from Instagram every day. It is hard to resist the discounts of brands that make our Instagrammers even more beautiful. It's just nice to realize the right balance sometimes.
! One confession to begin with. I'm not saying that I've never bought from clothing portals. On the contrary. At the beginning of the pandemic last year, our couriers took turns almost completely. But if you ask me now, I got the last pieces from a thrift store or, on the contrary, I bought a few more expensive products in stores like Nila
Today, I am already a fan of only one trend . And that is buying quality things that will last and avoiding fast fashion , which is pushed into by the marketing of big companies. A T-shirt with a sign for NOK 490 will certainly attract attention, but before it ends up in the shopping cart, it is important to think at least briefly. Under what conditions was the product made and by whom? If you answer, leave me alone with sustainability, I don't care, I want to save. Be careful ! Also think about this.. how many washes will the shirt last and how many seasons will I wear it? If it barely lasts a year, then it makes sense to buy a slightly more expensive product that you will wear for several seasons in the same quality. Or?
*
One tip: calculate the so-called Cost per wear . This is the value that determines the price for one wear of the product. One of the nice projects that CPW is ALPAKA , where in addition to the responsible brands you will also find the calculated CPW for the offered pieces.
Buying fewer, but better and more durable things is the direction that more and more customers are taking, and fortunately, even well-known fashion houses include sustainable materials such as linen in their collections. Check out the SS2021 collections of designer houses Fendi, Dior or Luis Vuitton. Almost half (49%) of their products are created or supplemented with linen components, an increase of 6% from last year.
Fendi Collection, spring/summer 2021
Linen clothing is not subject to fashion trends. For example, you can easily wear a white linen shirt not only this year, but also in the following seasons. It's just such a basic and universal piece that you'll look great in for years to come.
Let's linen!
Health,
Anna